ALL BLOGS AND COMMUNITY STORIES

Most people try to change goals, habits, or outcomes without changing who they are. After three years of building Alter Ego, this blog explores why identity shifts matter more than goals in startups and life. From intent and mindset to leadership, growth, and detachment from success, it unpacks why every meaningful pivot begins internally — and how becoming precedes building.

Everyone talks about the ‘road less traveled’ leading to success, but true rarity isn’t being different—it’s loving what you do. Following your passion, pivoting your career, and acting with authenticity, not audacity, leads to fulfillment and extraordinary results. Intrinsic motivation and self-determination are what sustain long-term success, even on common paths. Discover why authenticity beats performative boldness.

Most of us mistake rebellion for freedom. In truth, we live in reactive frames—defining ourselves against patriarchy, rigid parenting ideals, or career expectations. But both compliance and defiance keep us tied to old systems. True freedom is in creating your own system with intent and awareness. That’s what the Alter Ego framework offers—helping you switch identities, break conditioning, and build a life that is consciously yours.

In today’s hyper-connected, information-overloaded world, the ability to think critically is no longer optional—it’s a survival skill. From fake news to climate chaos, personal dilemmas to leadership decisions, critical thinking helps you cut through noise, question assumptions, and lead with clarity. This article explores why it matters more than ever, how scientific thinking offers a powerful model for decision-making, and how self-leadership begins in the mind.

Arnav, a dreamer from Durgapur, lost everything in Delhi—his mother, love, and startup. Three years of travel couldn't heal the grief. Then came Alter Ego’s FLY program, where healing met him through football, his lifelong passion. He created his alter ego, “Red Devil,” inspired by Manchester United. The 10-step framework helped him rediscover purpose, build habits, and lead with heart. Today, Arnav is rebuilding—with clarity, confidence, and a belief his mother once held for

Discover how an IT engineer used the power of alter ego to take lessons from Operating Systems and translate them into real-life strategies

Navigating procrastination , particularly for freelancers, using alter ego community framework and iceberg model

More educated women prefer child-freeness or having a single child. But this seems less like a choice and more like a compromise.