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ALL BLOGS AND COMMUNITY STORIES


Identity Before Goals: Why Every Startup Pivot Starts in the Mind
Most people try to change goals, habits, or outcomes without changing who they are. After three years of building Alter Ego, this blog explores why identity shifts matter more than goals in startups and life. From intent and mindset to leadership, growth, and detachment from success, it unpacks why every meaningful pivot begins internally — and how becoming precedes building.

Shreya Chaturvedi
Jan 175 min read


Why Movement and Theatre Are Essential for Better Relationships, Confidence, and Leadership
Movement and theatre play a powerful role in improving relationships, confidence, communication, and leadership. While the mind analyses stress and emotions, the body carries and expresses them. Through movement and theatre, the nervous system resets, expression becomes clearer, and responses replace reactions. This embodied approach helps reduce resentment, build presence at work, and create healthier, more authentic connections in everyday life.

Content Admin
Jan 134 min read


The Psychology of Power: Why We Defend It When We Have It and Resist It When We Don’t
Power shapes how people think, decide, and justify their actions. This article explores the psychology of power across history, institutions, and everyday life — from global politics and social inequality to workplaces, marriages, and identity. Using psychological research and real-world examples, it explains how power operates, why it is accepted or resisted, and how identity and empathy influence the way power is gained and used.

Content Admin
Jan 74 min read


Neuroplasticity: How Your Brain Rewires Itself (And How to Strengthen It)
Your brain can change at 30, 40, or 50. This blog explains neuroplasticity and how Alter Ego’s community helps you rewire habits, relationships, and identity.

Content Admin
Nov 17, 20255 min read


Mindset Training vs Therapy: the differences and intersections
Discover the key difference between mindset and psychotherapy — and how they complement each other in personal growth. Learn how mindset training enhances therapy, builds resilience, and sustains emotional well-being. Explore how the Alter Ego Community bridges healing and conscious transformation through logic, ownership, and self-leadership.

Content Admin
Nov 12, 20254 min read


The myth of the road less traveled: Why authenticity beats audacity
Everyone talks about the ‘road less traveled’ leading to success, but true rarity isn’t being different—it’s loving what you do. Following your passion, pivoting your career, and acting with authenticity, not audacity, leads to fulfillment and extraordinary results. Intrinsic motivation and self-determination are what sustain long-term success, even on common paths. Discover why authenticity beats performative boldness.

Shreya Chaturvedi
Sep 25, 20253 min read


The Psychology Behind Anti-Immigrant Protests Around the World (and what it reveals about us)
Anti-immigration protests are rising worldwide, but the reasons run deeper than politics or economics. They reflect core human needs from Maslow’s hierarchy—safety, belonging, and esteem—combined with psychological biases like in-group vs out-group and zero-sum thinking. While natives protest out of fear of loss, immigrants face stress, exclusion, and identity conflict. Building stronger self-identity can reduce hostility and create more inclusive societies.

Shreya Chaturvedi
Sep 15, 20255 min read


Reactive Framing vs. True Freedom: Why Building Your Own System Matters
Most of us mistake rebellion for freedom. In truth, we live in reactive frames—defining ourselves against patriarchy, rigid parenting ideals, or career expectations. But both compliance and defiance keep us tied to old systems. True freedom is in creating your own system with intent and awareness. That’s what the Alter Ego framework offers—helping you switch identities, break conditioning, and build a life that is consciously yours.

Shreya Chaturvedi
Sep 3, 20254 min read


Why Habits Don’t Stick — And What Actually Does
Habits don’t fail because you’re lazy—they fail because your nervous system and environment are wired against you. Discover how the Alter Ego framework turns temporary habits into lasting identity shifts.

Shreya Chaturvedi
Aug 29, 20253 min read


Why do people need the Alter Ego Framework? The science of reinventing yourself without losing who you are
Most people fail at lasting change because they focus on habits, not identity. The Alter Ego Framework is a 10-step system to break conditioned cycles, build self-belief, and create identity-based transformation. It helps you balance logic and emotion, overcome fear, and consciously craft a life you love—without losing who you are. Ideal for anyone seeking real, sustainable personal growth.

Shreya Chaturvedi
Aug 27, 20253 min read


Why Critical Thinking Is More Important Than Ever in Today’s World
In today’s hyper-connected, information-overloaded world, the ability to think critically is no longer optional—it’s a survival skill. From fake news to climate chaos, personal dilemmas to leadership decisions, critical thinking helps you cut through noise, question assumptions, and lead with clarity. This article explores why it matters more than ever, how scientific thinking offers a powerful model for decision-making, and how self-leadership begins in the mind.

Shreya Chaturvedi
Jul 3, 20253 min read


Gratitude without the guilt: the science, the shadows, and how to keep it real
Gratitude is not just saying #blessed. It’s a deeper mindset that rewires your brain for resilience—when done right. This piece explores how false gratitude can silence real emotion, and how to build a practice that embraces both joy and struggle.

Shreya Chaturvedi
Jun 18, 20257 min read


How Alter Ego helped a football fan rebuild life after losing everything
Arnav, a dreamer from Durgapur, lost everything in Delhi—his mother, love, and startup. Three years of travel couldn't heal the grief. Then came Alter Ego’s FLY program, where healing met him through football, his lifelong passion. He created his alter ego, “Red Devil,” inspired by Manchester United. The 10-step framework helped him rediscover purpose, build habits, and lead with heart. Today, Arnav is rebuilding—with clarity, confidence, and a belief his mother once held for

Content Admin
May 18, 20254 min read


Why People Do What They Do: Applying Maslow’s Hierarchy to Leadership, Family, and Society
Understand human behavior better—at work, in life, and in society—through Maslow’s Hierarchy of Needs. A guide to empathy and action.

Shreya Chaturvedi
May 11, 20254 min read


Red Flags or Old Wounds? How to Tell the Difference and Heal Through Identity Shifts
Struggling to differentiate between red flags in others and unhealed wounds within yourself? Backed by psychology and sociology, this blog unpacks common myths and offers strategic tools to help you discern, heal, and evolve through identity shifts using the Alter Ego framework.

Shreya Chaturvedi
May 1, 20254 min read


Dear Aditya: How Badshah Used an Alter Ego to Overcome Insecurity and Rule the Music Industry
Badshah didn’t just rise—he returned. Dear Aditya is more than a song; it’s a powerful reminder of what it means to truly become.

Shreya Chaturvedi
Apr 7, 20254 min read


Why are we getting stuck in Victimhood Mindset—And What We Need Instead
Are we healing or just coping? Mental health awareness must shift from survival to resilience. Break free from labels & build true strength.

Shreya Chaturvedi
Mar 29, 20254 min read


How I overcame my inexpressiveness and learned to show up
Your personal grief often restricts you to show up despite best intent. Read how the author overcame her inexpressiveness using alter ego.

Shreya Chaturvedi
Mar 13, 20255 min read


Why visiting orphanages could do more harm than good. Ethical ways to volunteer and make a lasting impact.
Explore psychological impacts, ethical questions about exploitation of kids, and sustainable ways of engaging in volunteering

Shreya Chaturvedi
Jan 25, 20256 min read


What it takes to be a great leader? How can young professionals prepare for leadership?
Discover how self-awareness, respect, and curiosity empower emerging leaders to make impactful decisions and drive future success.

Shreya Chaturvedi
Jan 21, 20256 min read
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